Greetings to all my customers and readers!

As I was talking to my husband today, I was reminded of where I come from and how my inspirations developed. In my about me section, I talk about how my paternal grandmother was an entrepreneur. Way back in the day, she sold candies and sodas from her home. I would watch the neighborhood kids ride their bikes to her house and climb up the stone steps with white paint splashes left over from home projects she’d often have my uncles or cousins do just to buy some FireBalls or LemonHeads and possibly a soda. It was until then that I became curious about starting my own business, but for what?

Know your roots

This leads me to my maternal grandmother. My sister and I would often go to my grandmother’s house to spend the night. She’d have our favorite movie ready to watch, hand us a coffee mug filled with peanut M&M’s, and we would either paint sculptures together or draw. She’d buy clowns, fairies, or little animal sculptures and we would sit at the table and paint together. I did this all through high school with her and tell her about my life and she’d give me advice.

When I went to college, unfortunately, I didn’t have that much time. Though, I still would come every so often and paint with her. After she passed away from pancreatic cancer, I decided to continue honing my art skills and staying crafty. This was how I got through her death and then developed more ideas for what I could do for entrepreneurship.

When life hands you lemons

When we began quarantine in March of 2020, we feared the worst. The coronavirus put a wrench in nearly every crafty person’s plans because you were stuck at home and couldn’t go anywhere unless it was necessary. Before the order was official, my mother and I raided craft stores and serial bought skeins and skeins of yarn, crochet hooks, and I bought safety eyes for my amigurumi projects. We kept our cool crocheting purses, blankets, toys, and other projects and having virtual show and tell sessions. Honestly, it made quarantine fun. I learned so much watching video tutorials for various stitches and projects; therefore, increasing my skills tremendously!

Now that I look back at these moments in my history, they all contribute to who I am today. I use the skills that my family members passed down to me and give the fruits of those to all of you. I know I’m a small company, but I’m willing to be patient and slowly grow my business because I know my products are worth it.

Thank you for reading and happy shopping!

Emily Cruz

CEO and Freelance artist